In my last article, I talked about how Joel Albrizio of Adlife Marketing was sending out settlement demand letters which in my opinion make Adlife Marketing the newest Copyright Troll I am aware of. In these
letters (the ones I have seen), recipients are never asked if they have legally purchased the images, are accused of willful infringement, demanded to pay $8,000 dollars, and are given an unreasonable time to comply. What makes this even worse for the recipients is the fact that many of them have purchased the image in question from iStock but because all of Adlife Marketing’s images have been removed from the site copies of the receipts no longer appear on the users account page.
Today, while doing some research it has come to my attention that Adlife Marketing has terminated their contract with LSA Creativeoutlet.com and all images purchased by customers through LSA will no longer have valid licenses after March 1, 2017. Here is what comes up on the LSA website as a warning to their customers…..
Special Message for Food Photography Users
We’re writing to inform you of an important change to your Creative Outlet services account. Adlife Marketing & Communications, the supplier of one of our food photography realms, has terminated their provider contract with LSA (formerly MultiAd/AdBuilder) effective March 1, 2017. This means that, after February 28, 2017, you will no longer have the right to use any of the Adlife collections and our Creative Outlet subscription, Food Photography.
We apologize for any inconvenience this may cause, but rest assured, Creative Outlet is still able to fulfill your food photography needs. We have arranged to provide you access to our high quality Food Images collection. In order to facilitate your transition to this new product, we will provide you access to the Food Images product at no additional charge beginning January 1, 2017. Beginning March 1, 2017, this new collection will be available to you under your current subscription at the same price you were paying for the Food Photography realm.
Because you will have no further rights to use Adlife Food Photography content in any media (online and print) after February 28, 2017, we strongly suggest that you take appropriate steps to ensure that you will not inadvertently use these images after that date. Doing so may subject you to copyright infringement claims by Adlife Marketing & Communications.
We look forward to continuing to provide you high quality images to meet your marketing needs. We have a dedicated team of support representatives to assist you in this transition. If you have any questions or concerns, feel free to contact a member of our team.
LSA Creative Outlet Team
For more information, please contact:
Marc Radosevic | firstname.lastname@example.org | 309-296-0400
If you wish to read this for yourself you can do so here, just click the red box.
My question is why is Adlife Marketing doing this? Is it because there is a major inconsistency with
them asking $8,000 for a single image in their settlement demand letters when you can buy the same image as part of a collection of 50 images on CreativeOutlet.com for only $149 which works out to $2.98 an image? I truly hope it is not because come March 1st they are going to start immediately checking to see who still unknowingly has their images up and try to force $8,000 from them.
As of this writing, I still have not been able to find out who pulled all of Adlife’s images from iStock. I have read accounts where iStock customers calling customer service trying to get copies of their purchases have been told that Getty Images/iStock was well aware of the issue and they had pulled Adlife’s images. I have also read where Joel Albrizio, CEO of Adlife Marketing was quoted as saying that he pulled the images himself. It does appear in the case of LSA Creative Outlet that Mr. Albrizio was the one who terminated the contract with LSA.
I also hope that LSA Creative Outlet is going to send an email to all their Adlife Marketing customers and warn them, if not and they don’t log in and see this message I have a feeling that AdLife will only be too happy to send them a demand letter.
This company and their practices have intrigued me, I have not seen these amounts or this type of behavior since Linda Ellis, Owner and CEO of Linda’s Lyrics LLC and Author of “The Dash” poem. I will continue to see what I can research and find out. I will update these articles and/or post new articles as information becomes available and I hear from letter recipients.
If you received a settlement demand letter or email from Joel Albrizio orAdlife Marketing and wish to share your story and letters please reach out to me through the contact page.